Alia Shah is the founder and creative director of Candalia, a luxury and sophisticated home fragrance brand based in London. Known for her impeccable taste and deep understanding of the power of scent, Alia has transformed her passions for travel, fragrance, and creative design into a brand that promotes wellness and tranquillity.
Each product in the Candalia collection has been meticulously crafted under her direction, with a focus on enhancing emotional and mental well-being.
Alia’s Inspiration
Alia draws her design inspiration from her own personal journeys across different countries. From hotels and interiors to travel and memorable experiences, she finds creativity in everything she encounters. Whether walking through the lavender fields of Provence or exploring the bustling souks of Marrakech, her travels are a constant source of ideas for new fragrances and product designs.
Alia’s deep appreciation for fragrance comes from a lifetime of curiosity and exploration. Her expertise is not only groundedin her love for fine perfumes but also in yearsof studying how scent can transform spaces and evoke powerful emotions. Fragrance, for Alia, is a way to communicate and create lasting memories that we can always return to.
Each Candalia fragrance is a reflection of her passion and expertise, created to tell a story and bring moments of peace and joy into the homes of her customers.
